People Are Fainting Inside Elon Musk’s Newest Store — What’s Going On in There?

In what might be the most unexpected tech spectacle of the decade, Elon Musk has once again left the world gasping—literally. Tesla’s brand-new store opened this week in downtown Tokyo, and within 48 hours, videos of shocked customers, fainting visitors, and security cordons have flooded social media. The question everyone’s asking: what the hell is inside this place?

What looks like an ultra-minimalist showroom from the outside is actually the first-ever Tesla Robot Experience Center—a hybrid retail lab, robotics display, and AI showcase that some are already calling “the Apple Store of the future—but on acid.”

As of Monday morning, the term #TeslaRobotStore was trending in over 22 countries.

“It’s Not a Store. It’s a Portal.”

Officially dubbed the “Tesla Robotics Flagship,” the location opened in total secrecy, with no formal press announcement. Locals in the upscale Aoyama district assumed the sleek, mirrored glass building was yet another experimental concept by a Japanese architect. They were wrong.

At precisely 10:03 a.m. local time last Friday, a handful of influencers and tech insiders—some of whom had signed NDAs weeks earlier—were granted access. By noon, TikToks and Instagram stories were leaking clips of a humanoid robot moving with near-human grace, its eyes scanning guests with what looked like genuine emotion.

By 6 p.m., three visitors had reportedly fainted inside the Experience Hall. Medical staff on-site confirmed that the incidents were not life-threatening and were likely the result of sensory overload or anxiety. One guest, who asked not to be named, said:

“I thought I was speaking to an employee in a suit. But then he turned, and I realized he wasn’t human. I just froze. I couldn’t tell the difference.”