When two or more items have the same value, they end up with the same rank, which can lead to gaps in your ranking sequence. Make sure there are no empty cells in your score column, as this could mess with your rankings. Imagine you’re a teacher with a list of student scores, and you need to rank them to see who came out on top. Here’s how you can set up a basic ranking system in Google Sheets. This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually.

Are you still thinking about how to get your website to rank higher on Google? From the previous point, you can see that mobile plays a very important role. From load speed to UX, you need to develop a site and content with mobile in mind.

Insights From Search Central Live NYC

• Here are 12 essential SEO best practices to help you level up your website’s performance in search engines.
• Here are 12 steps you can take to improve your search results positioning.
• That way, Google searchers can easily find what they’re looking for.
• A well-designed icon can communicate the app’s primary purpose, identity, theme, and even additional messaging, like seasonal updates.
• If they sound awkward or are difficult to work into the flow, you may want to reevaluate your chosen keywords.

It helps you see how well your content and backlink strategies are performing. But remember, it’s not just about the numbers—it’s about attracting organic traffic and conversions. It also offers on-page optimization tips, which remind you that monitoring rankings is only part of the SEO picture—it’s also about acting on that data to improve your site. Interpreting results involves understanding metrics like keyword position, search volume, and organic traffic. A higher position generally indicates better visibility, while fluctuations can signal performance changes.

Provide comprehensive answers within your content

A backlink is simply a “hyperlink” to another website or page. (I just hyperlinked the word, “hyperlink” to Wikipedia in the previous sentence…cool, huh?). These links are Google’s way of knowing that something is being talked about and is potentially important.

Because of this, you want your mobile version to be well-optimized, even if the desktop version of your site isn’t at optimal performance. Both the minor and bigger changes affect which websites appear at what positions in Google’s search result pages. However, the bigger updates usually change rankings more drastically and last for longer.

So you’d have site.com/tools/tool-one, site.com/tools/tool-two, and so on. Then do the same with resources, blog categories, and anything else you publish on your website. By creating a clear hierarchy, your site is easier to navigate and easier to rank. Some posts are low on page one or are still on page two of the SERPs.

You can also view your keyword performance for particular pages by clicking the report’s “Pages” filter. If you do not have a Google Analytics account, you must use one of the SEO Anomaly other verification methods. Some options include adding an HTML file or tag, updating your DNS records, or using Google Tag Manager.