In the latest fall campaign, Stella McCartney took inspiration from the serene landscapes of the Camargue salt flats in the south of France to create a visually stunning narrative featuring the ever-iconic Kendall Jenner. The campaign, unveiled on April 9, 2023, captures the essence of ethereal beauty against a backdrop that exudes a touch of surrealism.
A Harmony of Nature and Fashion
Set against the backdrop of pristine white salt fields reminiscent of a Martian landscape, Kendall Jenner gracefully interacts with native white horses, creating a visual spectacle that encapsulates a myriad of emotions—resolute determination, dreaminess, allure, and a freshness steeped in the spirit of the wild.
Stella McCartney’s Vision: Healing Connection with Horses
Stella McCartney aimed to portray a healing connection between humans and horses through this campaign. By inviting Kendall Jenner to be photographed alongside indigenous white horses in the salt flats of Kamarag, the campaign beautifully captures the designer’s vision of a harmonious relationship with these sensitive creatures.
Stella McCartney and Kendall’s Shared Love for Horses
Stella McCartney shared, “I knew Stella’s girl for this season had to love horses as much as I do. Kendall has been riding since she was a child, much like myself, and she even has her own ranch. You can see how comfortable she is around these sensitive animals and how they respond to her. Capturing this connection will make ‘Horse Power’ come alive, both through fashion and vision.”
Favorite Moment: A Captivating Evening Scene
Kendall Jenner reminisces about her favorite shot taken in the evening, where she leaned against a reclining horse on the ground. A moment of indescribable tranquility and profound strength that adds a unique touch to the campaign.
Continuation of Stella McCartney’s Paris Showcase
This campaign seamlessly continues the narrative introduced during Stella McCartney’s Fall/Winter collection showcase in Paris in March. The brand aspires to bring a new dimension with a wild inspiration from horses throughout the show, where models will gracefully tread the sands of the oldest equestrian school in France—Manège de l’École Militaire—while white Camargue horses encircle the arena.
Fashion Inspired by Equestrian Themes
The equestrian theme extends to the designs, featuring horse-printed fabrics, knee-high boots reminiscent of riding attire, coats mimicking horse fur patterns, and outfits drawing inspiration from parade uniforms. McCartney’s commitment to sustainable fashion remains evident, with 92% of the Fall/Winter 2023 collection crafted from sustainable materials.
This fall campaign, a visual ode to nature, fashion, and the profound bond between humans and horses, cements Kendall Jenner’s and Stella McCartney’s collaboration as a masterpiece of art and storytelling.
