Country rap star Jelly Roll, born Jason Bradley DeFord, left fans reeling during a surprise press conference on May 12, 2025, when he tearfully declared, “This will be the last time!” The cryptic yet emotional announcement, centered on his wife, Bunnie XO, sent shockwaves through his fanbase, igniting speculation and heartfelt support across social media. The Grammy-nominated artist’s words carried a weight of finality, hinting at a significant change in his personal and professional life with the woman who has been his rock through years of triumphs and struggles.

The press conference, held at Nashville’s Ryman Auditorium, saw Jelly Roll visibly emotional as he spoke about Bunnie, his partner since 2016 and stepmother to his daughter, Bailee Ann. “Bunnie’s been my everything—my strength, my home,” he said, pausing to wipe tears. “This will be the last time I let her carry the weight of my past alone.” He revealed that Bunnie, a podcast host and entrepreneur, has quietly managed the emotional and logistical burdens of his demanding career, including his recent 200-pound weight loss journey and advocacy for anti-fentanyl legislation. Jelly Roll announced he’s stepping back from his 2025 tour to prioritize their marriage and family, a decision he called “non-negotiable.”

Fans initially feared the announcement signaled a split, especially given the couple’s openness about past struggles, including Jelly Roll’s history of addiction and incarceration. However, he clarified that the “last time” referred to allowing Bunnie to shoulder his challenges without equal partnership. “She’s not just my wife; she’s my hero,” he said, referencing her role in raising Bailee and supporting his sobriety. Bunnie, present at the event, joined him on stage, where they shared a tearful embrace that sparked applause. She later posted on X, “We’re building something stronger together. Love you, baby.”

The announcement aligns with Jelly Roll’s pattern of heartfelt gestures, like his recent Mother’s Day flight tribute, where he gifted flowers to mothers, and fulfilling a young cancer patient’s wish to sing with him. His decision to pause touring reflects a desire to emulate the stability Bunnie has provided. “I’ve been on the road for years, and it’s taken a toll,” he admitted. “Bunnie deserves a husband who’s present.” The couple plans to focus on family, including supporting Bailee’s education and Bunnie’s Dumb Blonde podcast, which recently hit 10 million downloads.

Social media erupted with support, with fans praising Jelly Roll’s vulnerability. “This man’s rewriting what love looks like,” one user posted on X, while another wrote, “Bunnie and Jelly are goals—real, raw, and unstoppable.” The announcement also drew attention to Bunnie’s influence, with her 2023 Mother’s Day gift—a Ford Bronco Raptor—resurfacing as a symbol of their mutual devotion. Industry peers, including Morgan Wallen, lauded the couple, with Wallen commenting, “Respect, brother.”

As Jelly Roll prepares for a quieter season, his announcement underscores a universal truth: even stars need to pause to nurture what matters most. For Jelly Roll and Bunnie XO, this “last time” marks not an end, but a new chapter of love, partnership, and healing that continues to inspire millions.