In a heartwarming display of compassion, tennis legend Novak Djokovic has once again proven that his impact extends far beyond the court. The Serbian Relief Fund confirmed this week that Djokovic quietly donated a substantial sum, drawn from his advertising revenue and recent tournament winnings, to support homeless veterans across Serbia. The exact amount remains undisclosed, but sources close to the fund describe it as a “transformative contribution” that will provide shelter, healthcare, and job training for hundreds of veterans in need.
Djokovic, a 24-time Grand Slam champion and global sports icon, has long been admired for his humility and dedication to giving back. This latest act of philanthropy, however, has touched the hearts of Serbians nationwide, revealing the depth of his commitment to those who have served the country. “Novak’s donation is a lifeline for our veterans,” said Ana Petrović, director of the Serbian Relief Fund. “His generosity will help rebuild lives and restore dignity to those who’ve sacrificed so much.”
The donation, which was made without fanfare, came to light only after the Serbian Relief Fund issued a statement thanking Djokovic for his support. According to insiders, the funds will be used to expand a nationwide program that provides transitional housing, mental health services, and vocational training for veterans struggling with homelessness. The initiative aims to address the challenges faced by former soldiers, many of whom have fallen through the cracks of an overburdened social system.
Djokovic’s decision to channel his earnings into this cause highlights the scale of his charitable endeavors. While his Novak Djokovic Foundation, established in 2007, has focused primarily on early childhood education and disaster relief, this donation marks a significant step into veterans’ welfare. “I’ve always believed in using my platform to make a difference,” Djokovic said in a rare comment on the matter. “Our veterans deserve our respect and support. This is just a small way to honor them.”
The public response has been overwhelming. Social media platforms, particularly X, have been flooded with messages of admiration, with hashtags like #DjokovicGivesBack and #SerbianHero trending across the country. “Novak is more than a champion—he’s a true humanitarian,” wrote one user. Another added, “His humility makes this even more special. He doesn’t do it for the spotlight.” In Belgrade, local communities have organized events to celebrate Djokovic’s contribution, with veterans’ groups expressing gratitude for his compassion.
This act of generosity is not Djokovic’s first foray into philanthropy. His foundation has supported thousands of children through education programs and provided aid during crises like the 2014 Balkan floods. In early 2025, he also showed solidarity with Serbian students protesting for better educational opportunities, wearing a “Students are Champions” hoodie during a public appearance. Yet, his latest donation underscores a quieter side of his giving—one that avoids the limelight but carries immense impact.
As Serbia continues to grapple with social challenges, Djokovic’s contribution offers hope and inspiration. The Serbian Relief Fund plans to roll out the first phase of its veterans’ program in June, with new shelters opening in Belgrade, Novi Sad, and Niš. For many, Djokovic’s actions serve as a reminder of the power of compassion and the importance of giving back.
In a country where he is already a national hero, Novak Djokovic’s latest act has cemented his legacy as a champion of the people. His humility, coupled with his extraordinary generosity, continues to inspire Serbia and the world.
