The Mexican Grand Prix is renowned for its vibrant atmosphere, passionate fans, and the colorful, deeply spiritual tradition of the Día de Muertos (Day of the Dead). This year, however, the race weekend delivered one of the most touching and unexpected moments of the entire Formula 1 season, centering not on a driver, but on a beloved canine companion: Roscoe, Lewis Hamilton’s cherished bulldog.
In a beautiful gesture blending the sport’s intensity with Mexican culture’s deep respect for memory, the organizers unveiled a special tribute to Roscoe on a traditional Day of the Dead ofrenda (altar). The moment caught Lewis Hamilton completely off guard, leaving the usually composed seven-time world champion visibly emotional and wiping away tears as he stood before the honoring display.
The Heart on the Altar: A Tribute to Roscoe

The Day of the Dead altar, meticulously constructed at the circuit, is traditionally designed to welcome the spirits of deceased loved ones back to the land of the living. It is laden with marigold flowers, favorite foods, candles, and photographs. Amidst the vibrant, spiritual offerings dedicated to local heroes and F1 legends, a small, yet profoundly meaningful, addition was placed: a small statue of Roscoe.
Roscoe, Hamilton’s English Bulldog, who passed away recently, was more than just a pet; he was a constant, familiar presence in the F1 paddock for years. Known for his calm demeanor and frequent cameos on Hamilton’s social media, Roscoe was a source of unwavering comfort and grounding for the champion throughout his intense racing career. His loss was a public heartbreak, keenly felt by fans who had followed the dog’s journey.
When Hamilton approached the ofrenda and saw the tribute—the small statue perfectly capturing Roscoe’s distinctive face, surrounded by offerings—the sheer thoughtfulness of the gesture broke through his professional composure.
A Champion’s Visible Emotion

Hamilton paused for several long moments before the altar. Video captured the star reaching up, visibly wiping away tears as he took in the tribute. It was a raw, authentic display of grief and gratitude, showing a vulnerable side of the competitor rarely seen outside the context of a race.
The gesture was a powerful acknowledgment that memory, love, and loss transcend the boundaries of sport and species. The Mexican Grand Prix, through its adherence to the Day of the Dead tradition, provided a sacred, culturally rich space for Hamilton to mourn and honor his companion publicly.
The moment immediately resonated with fans globally. Social media exploded with messages expressing empathy and praising the Mexico GP organizers for their sensitivity. The emotional display left fans wondering just how deeply Roscoe’s memory still fuels the champion’s heart.
The Enduring Legacy of Love

For Hamilton, Roscoe represented an essential connection to normalcy and unconditional love amidst the demanding, often isolating world of Formula 1. He was a non-judgmental companion who was present for all the highs and lows of the past decade.
The emotional impact of the statue underscores that while Hamilton continues to pursue the highest levels of achievement on the track, his foundation remains deeply human and sensitive. The love he had for Roscoe—and the pain of his absence—is a powerful emotional current that continues to run through his life.
The tribute was more than a gesture; it was a profound cultural embrace of a man and his grief, reminding everyone that even global superstars carry personal losses close to their hearts. The moment served as a beautiful, tear-filled reminder that the quiet, enduring love of a pet can fuel the spirit of a champion, even in the harshest spotlight.