Lewis Hamilton, the seven-time Formula 1 champion, knows how to make an entrance. Recently, the 40-year-old racing icon turned heads in Los Angeles when he rolled up for a private date with model Ashley Moore in a jaw-dropping, gold-hued Mercedes-Benz. The sleek supercar, a custom creation by the late visionary designer Virgil Abloh, became the night’s true star, nearly overshadowing the buzz around the couple’s cozy rendezvous. When fans caught wind of the car’s staggering price tag—rumored to be in the millions—they were left reeling, cementing Hamilton’s flair for blending high-octane style with his high-profile life.
The scene unfolded on a balmy LA evening, with Hamilton pulling up in the dazzling Mercedes, its golden finish gleaming under the city lights. Dressed in a vibrant yellow Nike zip-up hoodie, baggy jeans, chunky white trainers, and dark aviator shades, Hamilton embodied his signature fusion of streetwear and sophistication. Beside him, 32-year-old Ashley Moore, a California-born model known for campaigns with Calvin Klein, Marc Jacobs, and GUESS, stunned in a form-fitting light grey co-ord set paired with casual white flip-flops. Their warm embrace as they met sparked instant speculation, but it was the car—a one-of-a-kind Mercedes-Benz Project Maybach—that stole the spotlight.
Designed by Virgil Abloh before his passing in 2021, the Project Maybach is a masterpiece of automotive artistry. Unveiled as a concept in 2021, this electric off-road coupe blends futuristic luxury with rugged capability, boasting a solar-paneled roof, a 24-foot-long frame, and a bespoke interior that screams exclusivity. Its golden exterior, a nod to Abloh’s boundary-pushing aesthetic, made it the perfect chariot for Hamilton, a longtime friend and collaborator of the designer. While exact figures vary, industry insiders peg the car’s value at over $2 million, a price that reflects its rarity and bespoke craftsmanship. Fans on social media gasped, with one X user exclaiming, “Lewis’ car is worth more than my house!”
The outing itself was brief but electric. Hamilton and Moore, both believed to be single, grabbed essentials like canned drinks before parting ways, a detail that fueled debate about whether their meet-up was romantic or platonic. Moore’s radiant presence—she’s graced the pages of GQ, Cosmopolitan, and Seventeen—complemented Hamilton’s charisma, but their separate departures hinted at a connection rooted in friendship or professional synergy. Their shared ties to the fashion world, where Abloh’s legacy looms large, suggest the car may have been a deliberate nod to their mutual appreciation for his work.
Hamilton’s love for statement vehicles is no secret. His garage reportedly includes a McLaren P1, a Pagani Zonda, and now this Abloh-designed gem, each reflecting his passion for speed and style. The Project Maybach, however, stands apart as a tribute to Abloh’s vision of merging street culture with high-end design. For Hamilton, driving it in LA wasn’t just a flex—it was a celebration of a creative bond that transcends the racetrack.
Social media erupted with #LewisAndMaybach trending as fans marveled at the car’s opulence and speculated about the date. “That Mercedes is giving supervillain vibes,” one user joked, while another gushed, “Lewis and Ashley in that car? Iconic.” Hamilton’s romantic history—most notably his eight-year, on-off relationship with Nicole Scherzinger and recent rumors with singer Raye—added intrigue, but the car remained the focal point. As Hamilton gears up for his 2026 Ferrari move, this LA moment underscores his knack for commanding attention, whether on the track or behind the wheel of a golden masterpiece.
