In a stunning move that sent shockwaves through both the business and sports world, Lewis Hamilton has officially cut ties with luxury optics brand Astronomer. The decision follows public revelations that the company’s CEO, Michael Alden, was involved in a controversial extramarital affair with a former junior staff member. The scandal, which also involves an alleged cover-up and financial silencing of the woman involved, sparked backlash across social media.

Hamilton’s decision was swift and unapologetic. In a short but powerful public statement, he said: “We must use our platforms responsibly. I will not continue to partner with a brand that fails to respect women and mothers.” His stance was praised widely, especially by advocacy groups and women’s rights activists.

Sources close to the F1 star confirm that Hamilton had personally reached out to the woman at the center of the scandal. He reportedly offered both legal resources and emotional support, saying in a private message: “You are not alone. We stand by you.” Hamilton, raised by a single mother, has often spoken about the strength and dignity of motherhood.

The sponsorship deal with Astronomer was estimated to be worth $12 million annually and had included limited-edition product lines bearing Hamilton’s signature. However, insiders say he was “ready to walk away without hesitation” once the facts became clear. This is not the first time Hamilton has made ethical decisions over financial ones.

Astronomer has yet to release a full response but issued a brief statement acknowledging the CEO’s “temporary leave of absence.” Critics argue the brand has not gone far enough in addressing the power imbalance and ethical violations involved. Hashtag campaigns like #ProtectMothers and #BoycottAstronomer are now trending across platforms.

Fans have responded with overwhelming support, hailing Hamilton not only as a champion on the track but also a moral leader off it. “This is what integrity looks like,” one fan tweeted. Others are calling on fellow celebrities to follow his example and sever similar corporate ties.

In a follow-up interview, Hamilton reinforced his stance: “We need to be better—especially those of us in power. Protecting mothers isn’t political, it’s human.” His words have sparked broader discussions across sports and business sectors.

For now, Hamilton’s bold move sends a clear message: values over profits. And that message is resonating far beyond the racetrack.