English football club Liverpool has just announced a contract worth 30 million pounds/year with Nike, with the clause that the club’s image will be marketed by 3 world-class stars who are not in the field. Soccer field includes: Serena Williams (tennis), Drake (Rapper) and LeBron James (basketball).
LeBron James, Serena Williams and Drake will become Liverpool’s image marketing ambassadors in a new campaign with Nike.
Surely fans of “King James” Everyone knows that besides his strong love for basketball, he is also a passionate fan of the king sport, football. The team that James loves is Liverpool. Even in 2011, the 3-time NBA champion decided to spend 6.5 million USD to buy back 2% of Liverpool’s shares.
With the successes on and off the field of the “Red Brigade” In the past few years, the value of the club has grown rapidly and James has also benefited from that. And recently, the defending Champions League champion also reached an agreement with the “Giant” In the sports apparel industry, Nike promises to make the club’s value continue to increase and his investment will continue to be profitable.
James has long been known to be a fan of Liverpool Club.
Although the value of this contract is up to 15 million pounds lower than the contract they currently have with New Balance, the Anfield team believes that this will be a long-term contract, creating a stable source of revenue for the club. Besides, their image is also promoted more widely through the three famous stars above, including James.
With his popularity and the enormous amount of attention the media gives him, James will certainly complete the task of promoting Liverpool’s image to the masses. As a longtime fan of Liverpool as well as a shareholder of the team, James will certainly be very interested in this opportunity.
James will be very interested in this new job.
But that is a matter of the future, and currently James is still focusing as much as possible on the training camp with his Lakers teammates to prepare for the approaching 2019/2020 season. With the appearance of talented stars like Anthony Davis, Dwight Howard or Danny Green… James is very eager to restore his position after a previous unsuccessful season with the home team STAPLES Center.