Usually Christmas enthusiasm is wrapped in ribbon and paper, but it seems like Kevin Durant gets his wrapped in the Rolls-Royce insignia. According to recent rumors, the NBA player reportedly treated himself to a brand-new Rolls-Royce Cullinan, thought to be worth tens of millions of dollars. While some people think KD is admirable for loving herself, others question the item’s value and cost.

Without a doubt a show stopper, the Cullinan is a massive SUV built for elegance. Its menacing exterior, opulent interior, and hefty price tag cry “success” louder than any jingle bells. For KD, it’s a tangible reward for his tenacity and diligence following another fantastic season. As one might assume, fans are divided.

Some people applaud KD for his self-indulgence. In the end, he has earned it. Years of labor and tears have made him one of the world’s most accomplished athletes. They argue that indulging in self-indulgence is a natural progression of his well-deserved prosperity. They support him as they enjoy the fruits of his labors in a vicariously fulfilling way.

Still, some people find the price tag shocking. Tens of millions may have been put into starting worthy initiatives, volunteering, or even charitable donations. They believe that the Cullinan comes to represent excess and a separation from the challenges that the less fortunate must suffer. They view it as a tone-deaf display of wealth in a society when many people are having difficulty making ends meet.

The debate around KD’s Christmas purchase is comparable to the larger one over athlete debt and responsibility. What is the excess limit? When does the celebration of triumph end and the flaunting begin? Should athletes be permitted to lead extravagant lives while others live in poverty?

However, KD remains unfazed by the criticism. He’s presumably enjoying the loud engine and the envious looks the Cullinan gets. Regardless of whether his Christmas present is seen as a harmless luxury or as an extravagant gesture, one thing is certain: it has sparked a conversation that goes beyond the cost of the item about what it means to be a great athlete in the modern period.

Will the image of KD’s Rolls-Royce Cullinan stand as a testament to his well-deserved success or as a constant reminder of the wealth divide between the rich and the poor? We’ll find out in time. But one thing is for sure, Kevin Durant knows how to draw attention, even on Christmas morning.