Kendall Jenner gave fans a look at her latest college tour to promote her brand 818 Tequila this week on Instagram.
The model, 28, visited three college towns in the United States and partied with students in an effort to raise the public profile of her spirits company.
In the video, Jenner – who recently partied with Hailey Bieber – first made her way to Tuscaloosa, Alabama, where she stopped by a local bar.
The runway maven received an enthusiastic welcome from swarms of college students as she took shoots and poured margaritas.
Jenner then headed to Athens, Georgia, where she visited a local club and led the attendees in a chant in support of the University of Georgia’s Bulldogs.
Kendall Jenner gave fans a look at her latest college tour to promote her brand 818 Tequila this week on Instagram
The model, 28, visited three college towns in the United States and partied with students in an effort to raise the public profile of her spirits company
The social media powerhouse then surprised several fans by showing up at a house party with boxes of pizza and a sizable bottle of 818 Tequila.
The final portion of the video followed Jenner as she visited Gainesville, Florida, where she poured several drinks during a trip to a local bar.
The reality television figure was also signed merchandise for patrons.
She wrote a short message in her post’s caption to thank the students who had attended her promotional events ‘for all the love and support.’
Jenner initially launched 818 Tequila in 2021, and she has since appeared in numerous promotional videos and photos for her brand.
The model’s first college tour for her company took place in October of last year, and she visited several locations in the Midwest in order to raise 818 Tequila’s public profile.
The entrepreneur spoke about her brand during an interview with Harper’s Bazaar Australia and opened up about what drew her to the tequila business.
‘I grew up in California, and my family always had an interest in tequila. I was fascinated by the history of sipping tequila and the production that went into it,’ she said.
In the video, Jenner – who recently partied with Hailey Bieber – first made her way to Tuscaloosa, Alabama, where she stopped by a local bar
The social media powerhouse went on to surprise several of her fans by showing up at a house party with boxes of pizza and a sizable bottle of 818 Tequila
The final portion of the video followed Jenner as she visited Gainesville, Florida, where she poured several drinks during a trip to a local bar
Jenner then stated that she set out to start a spirits brand that would appeal to younger audiences.
‘I wanted to create something that resonated differently, with a high level of quality that spoke to a new generation of tequila consumers,’ she said.
The model also expressed that she intended for 818 Tequila to set a new standard for female-owned liquor companies.
‘I felt that the market was historically male-dominated โ if you look at labels and marketing campaigns from other brands in years past, there are a lot of similarities. I wanted to craft something that could appeal to everyone,’ she stated.
