In what may be the most explosive media feud of the year, 27-year-old Caroline Leavitt, President Trump’s new press secretary and rising conservative firebrand, has launched a full-on scorched-earth campaign against the daytime talk show The View — and it’s turning into a public relations nightmare for ABC.
It all started innocently enough. Leavitt gave her first press briefing, and instead of applause or critique on her performance, the ladies of The View — particularly Joy Behar, Whoopi Goldberg, and Sunny Hostin — went straight for the jugular. Behar suggested Leavitt was only hired because Donald Trump thinks she’s “a 10,” while Whoopi accused her of disrespecting the very “wokeness” that made her career possible. The comment that triggered it all? Leavitt’s now-famous declaration: “There will be no wokeness here.”
Whoopi took personal offense, saying, “Without that wokeness, you might not have that job,” and launched into a passionate rant about women’s historical exclusion from positions of power. While her point was grounded in feminist history, many saw her tone as condescending — almost like she was “mansplaining” feminism to a younger woman who dared to reject progressive orthodoxy.
Then came Sunny Hostin, ever reliable for racial commentary, who reportedly tried to spin the situation into another discussion of privilege. Critics found this pivot forced and tone-deaf.
But Leavitt didn’t take it lying down.
Instead of ignoring the jab, she responded with a viral video that not only clapped back — it obliterated The View’s panel. In the video, she accused the hosts of being “out-of-touch elitists” who only support women who toe the liberal line. “The View doesn’t want strong women,” she said. “They want obedient women.” Mic drop.
Leavitt then connected the attacks on her to a broader pattern of Democratic and media rhetoric. She criticized what she called “divisive, dangerous” discourse from the left and blasted the media for painting Trump as a threat to democracy — a narrative she claims has fueled political violence. She didn’t mince words, calling the media complicit in promoting hoaxes and false narratives.
Her message resonated far and wide.
Social media lit up with support. Conservative circles hailed her as a truth-teller. And The View? They suddenly found themselves in unfamiliar territory — on defense. ABC executives are reportedly in full panic mode, trying to contain the fallout. Rumors are swirling that they’ve pleaded with Leavitt to drop a lawsuit she quietly filed in response to the segment, fearing what might come out in discovery.
And the damage isn’t just theoretical.
Multiple sponsors have reportedly started pulling back from The View, unwilling to be associated with what is now being seen as a toxic and hypocritical brand. Even worse, internal sources suggest some ABC execs are starting to question whether Joy Behar and Whoopi Goldberg — longtime staples of the show — are now liabilities.
The backlash has even infected The View’s fanbase. Viewers are speaking out, with one viral comment summing it up: “The View preaches empowerment but mocks any woman who doesn’t fit their agenda. Caroline Leavitt just exposed them for the frauds they really are.”
This entire scandal may have begun with a few careless comments, but it has now escalated into a crisis that could threaten the very future of The View. For a show built on controversy, this might be one controversy too far. ABC now finds itself in a dilemma: clean house, or potentially watch the show implode.
Caroline Leavitt, once dismissed as just another Trump loyalist, has now emerged as a formidable voice in conservative media — one with teeth and timing. Her response to The View wasn’t just a rebuttal; it was a carefully calculated power move that left the show reeling and ABC in chaos.
The big question remains: Will ABC cave to the pressure and make changes? Or will they double down and ride the controversy wave for as long as possible?
One thing’s for sure — Leavitt isn’t going anywhere. And neither is the fallout. As this media storm intensifies, we might be witnessing not just the implosion of a daytime talk show, but the rise of a new right-wing star.
