In a stunning development that has left college sports fans reeling, Elon Musk has reportedly entered final negotiations to acquire Ohio State’s athletic division for a staggering $5.8 billion. While the NCAA has yet to comment publicly, multiple sources close to the deal say Musk’s interest is “very real.” It’s an unprecedented move that could change the future of college football forever.

Musk’s entrance into the college sports world has stirred both excitement and skepticism. Known for his disruptive influence in tech, automotive, and aerospace, Musk is now aiming to shake up one of America’s most deeply-rooted sports institutions. “Football needs a little more spark,” he reportedly said during a closed-door meeting with university officials.

Ohio State, one of the most successful and recognizable programs in NCAA history, would become the first college team to fall under a private billionaire’s ownership. Legal experts are divided on whether the NCAA will permit such a transaction, but sources say new “hybrid-ownership” models are being explored. Fans, meanwhile, are left to wonder whether this is innovation—or overreach.

Social media exploded within minutes of the news breaking, with hashtags like #MuskState and #GridironX trending on Twitter. Some fans voiced their excitement at the potential for “SpaceX-sponsored uniforms” and Tesla-designed stadium tech. Others, however, worry about the integrity of amateur sports and what this means for traditional college football.

Athletes themselves are reportedly split. One senior player anonymously told ESPN, “If Elon wants to bring in more money and tech, great—but are we still student-athletes or corporate employees?” Another player, a sophomore wide receiver, said, “It could be fun. I mean, imagine getting NIL deals with Starlink!”

Musk has hinted before at his love for football, once tweeting, “Gridiron > Soccer. Sorry, not sorry.” This latest move may be less about sports and more about branding—adding to his growing empire of cultural influence. Analysts say it’s no coincidence this comes as Musk is launching new ventures in education and youth development.

As the deal moves closer to possible approval, NCAA officials are expected to meet in an emergency session next week. Meanwhile, Musk has remained silent—only posting a rocket emoji and a football on X (formerly Twitter). Whether this is genius or madness, one thing’s for sure: college football may never be the same again.