WESTMINSTER — The House of Commons is often described as a theatre, but during this week’s Prime Minister’s Questions (PMQs), the mask of parliamentary politeness slipped just enough to reveal the genuine anxiety pulsing through the heart of the Labour government.
The moment came swift and sharp. Keir Starmer, usually known for his lawyerly restraint and methodical dismantling of Conservative opponents, turned his sights on a new target. He wasn’t looking at the Official Opposition front bench. Instead, he directed his ire toward the backbenches, specifically at the leader of Reform UK.

“Chaos and division is the life’s work of the Member for Clacton,” Starmer declared, the jeers of the Labour backbenchers rising in a practiced crescendo.
On the surface, it was a soundbite designed for the evening news—a dismissive slap-down of Nigel Farage intended to paint him as a mere agitator, a man who breaks things but never builds them. But dig a little deeper, and that single sentence reveals far more about Keir Starmer’s fears than it does about Nigel Farage’s résumé. It was an admission that the true threat to Labour’s hegemony no longer comes from the decimated Conservative Party, but from the insurgent force of Reform UK.
The “Chaos” Narrative
Starmer’s choice of words—”chaos and division”—is a classic establishment tactic. In the lexicon of Westminster, “order” is synonymous with the status quo: the two-party system, the slow bureaucratic churn, and the consensus on issues like net zero and immigration. Anyone who challenges this consensus is, by definition, an agent of “chaos.”
To the Prime Minister, Nigel Farage’s career—from the relentless pressure of UKIP that forced the Brexit referendum, to the Brexit Party’s demolition of Theresa May, and now Reform UK’s breakthrough in Clacton—is indeed a catalogue of destruction. Farage has spent thirty years taking a sledgehammer to the pillars of British political orthodoxy.
However, Starmer makes a fatal miscalculation in assuming the public views this “chaos” with the same disdain he does. To the millions of voters who felt abandoned by the political class, Farage’s “chaos” looks a lot like “accountability.” To the working-class communities in the Red Wall who watched their wages stagnate and their towns change beyond recognition while London prospered, the “division” Starmer speaks of was not created by Farage; it was exposed by him.

By framing Farage’s career as purely destructive, Starmer reinforces the very narrative that fuels Reform UK: that the Prime Minister is a guardian of a broken system, terrified of anyone who dares to shake it.
Targeting the Member for Clacton
It is significant that Starmer referred to Farage by his constituency title, “the Member for Clacton.” It was a reminder that Farage is no longer an outsider shouting through a megaphone from a Brussels studio or a campaign bus. He is now an elected Member of Parliament. He sits on the green benches. He has the same mandate as Starmer himself.
For years, the strategy of the main parties was to ignore Farage, hoping he was a temporary fever that would break. That strategy died in July when Clacton voted overwhelmingly for Reform. By directly attacking him in the chamber, Starmer has elevated Farage. He has validated him as a primary antagonist.
This is a dangerous game for Labour. Starmer is trying to draw a line in the sand, hoping to scare soft voters away from Reform by associating the party with disorder. But in doing so, he allows Farage to retort that the real “chaos” is found in the streets of Leeds, the overcrowded prisons, the small boats crossing the Channel, and the winter fuel payment cuts—all occurring under Starmer’s watch.
The Ghost of Labour’s Past
Why is Starmer rattling the cage now? Because he knows his majority is wide but shallow. Labour won a landslide in seats, but their vote share was historically low. Reform UK came second in nearly 100 constituencies, many of them traditional Labour heartlands.
Starmer knows that the Conservative Party is currently embroiled in its own identity crisis, licking its wounds and trying to decide what it stands for. They are, for the moment, a blunt instrument. Reform UK, however, is sharp. They are targeting the exact demographic that Starmer needs to keep: the patriotic working class who lent their votes to Boris Johnson in 2019 and reluctantly returned to Labour in 2024.
When Starmer accuses Farage of “division,” he is trying to inoculate his own voters against Reform’s populism. But the issues Farage campaigns on—immigration control, cultural identity, skepticism of the green agenda—are not fringe issues anymore. They are mainstream concerns. By dismissing the champion of these views as a merchant of chaos, Starmer risks insulting the voters who hold them.

The Battle Ahead
“Chaos and division is the life’s work of the Member for Clacton.”
Nigel Farage likely smiled when he heard it. In political warfare, you only attack the enemy who threatens you. You do not waste ammunition on the irrelevant.
Starmer has signaled that the truce is over. He intends to fight Reform UK not just on policy, but on character. He wants to frame the next election—even if it is years away—as a choice between “Competence” (Labour) and “Chaos” (Reform).
But as the winter draws in and the government faces mounting crises on multiple fronts, the British public might start to wonder who is really responsible for the state of the nation. Is it the man in the corner of the Commons pointing out the cracks in the foundation? Or is it the man standing at the dispatch box, holding the trowel, pretending the house isn’t falling down?
The Prime Minister may have intended to bury the Member for Clacton with a witty one-liner. Instead, he may have just acknowledged him as the true Leader of the Opposition.