Cowboycore – derived from the clothes worn in the 19th century Wild West – is seeing a resurgence, thanks to Beyoncé dropping country music and stepping out in glamorous western attire.

In addition to her legendary career as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday.

The 42-year-old performer, who is currently preparing for the release of her country album, made quite the impression at the event, at which she was joined by her mother, Tina Knowles.

She spent Valentine’s Day in two Western-inspired outfits.