BREAKING NEWS: Bunnie XO Slams American Eagle Campaign, Vows Never to Wear the Brand
The entertainment world is buzzing today after a fiery statement from Bunnie XO, wife of country music star Jelly Roll, sent shockwaves across social media. In an unfiltered livestream, Bunnie declared she would never wear American Eagle jeans, and if the brand ever offered her a sponsorship, she would turn it down on the spot.
Her reasoning? A controversial new ad campaign featuring actress Sydney Sweeney, which Bunnie labeled as “disgusting and divisive.” The comments have sparked a heated debate, splitting fans into passionate camps—those who agree with her stance and those who think she went too far.
The Statement That Started It All
During a candid Q&A session with her fans late last night, Bunnie didn’t hold back. When asked about her favorite jeans brands, she jokingly ruled out American Eagle, before launching into a more serious criticism:
“I don’t care how much money they would offer me—American Eagle could write me a blank check, and I’d still say no. That Sydney Sweeney campaign? It’s disgusting. It’s meant to divide people, and I want nothing to do with that kind of marketing.”
The remark quickly went viral, with clips circulating across TikTok, Instagram Reels, and Twitter (now X). Within hours, hashtags like #BunnieXO and #AmericanEagleBoycott began trending.
The Campaign in Question
American Eagle’s latest campaign starring Sydney Sweeney was meant to target younger audiences with a bold, unapologetic style message. However, critics say the campaign’s imagery and tone alienate certain groups of consumers, and some have accused it of pushing unnecessary social agendas.
While American Eagle has yet to respond directly to Bunnie’s remarks, marketing analysts believe the brand will likely release a public statement soon, given the attention this controversy has attracted.
Fan Reactions: Praise and Pushback
The public’s reaction to Bunnie’s comments has been a mixed bag:
-
Supporters applauded her for speaking her mind, saying she’s a rare celebrity who won’t compromise her values for a paycheck. Many fans praised her authenticity, pointing out that Bunnie has built her own brand by being unapologetically herself.
-
Critics argued that her comments were unnecessarily harsh and could hurt people who work for American Eagle or who love the brand. Some accused her of trying to stir drama for attention.
On TikTok, one supporter wrote:
“Finally, someone says what we’re all thinking. Good for Bunnie for standing up to big brands.”
Meanwhile, a detractor posted on X:
“This is over the top. She could have simply said she prefers other brands without trashing a campaign.”
Jelly Roll’s Response
Jelly Roll, known for his down-to-earth demeanor, briefly addressed the topic on his own Instagram Stories, smiling and saying:
“Y’all know my wife—once she’s got something to say, there’s no stopping her. I just love her honesty.”
He didn’t explicitly comment on the campaign or the brand, but his supportive tone left little doubt that he stands by Bunnie’s right to speak her mind.
Bigger Picture: Celebrity Influence on Brand Image
This incident highlights a growing trend—celebrities openly rejecting or criticizing brands they feel don’t align with their values. In the age of influencer marketing, one outspoken comment from a public figure can sway consumer opinion almost overnight.
Social media marketing expert Karen Torres explains:
“Brands spend millions crafting their image, but in 2025, one viral video can undo months of work. Consumers now expect authenticity from both brands and influencers, which means controversy can be a double-edged sword.”
What Happens Next?
It’s unclear whether American Eagle will address Bunnie XO’s remarks directly. However, with Sydney Sweeney continuing to promote the campaign and the controversy still gaining traction, the brand may find itself navigating tricky PR waters in the coming weeks.
For Bunnie, it’s unlikely she’ll walk back her comments—if anything, her bold stance may strengthen her connection with fans who value her outspokenness. Whether it leads to a larger conversation about marketing ethics or fizzles out as another short-lived social media storm remains to be seen.
In Summary:
-
Bunnie XO declared she would never wear American Eagle jeans or accept a sponsorship from the brand.
-
She called the Sydney Sweeney campaign “disgusting and divisive.”
-
Fans are sharply divided, with some praising her honesty and others criticizing her tone.
-
American Eagle has yet to comment, but industry experts say the controversy could impact brand perception.
One thing is certain: Bunnie XO’s words have added yet another layer to the ongoing debate about celebrity influence, brand values, and the power of speaking one’s truth—no matter the cost.
BREAKING NEWS: Bunnie XO Slams American Eagle Campaign, Vows Never to Wear the Brand
The entertainment world is buzzing today after a fiery statement from Bunnie XO, wife of country music star Jelly Roll, sent shockwaves across social media. In an unfiltered livestream, Bunnie declared she would never wear American Eagle jeans, and if the brand ever offered her a sponsorship, she would turn it down on the spot.
Her reasoning? A controversial new ad campaign featuring actress Sydney Sweeney, which Bunnie labeled as “disgusting and divisive.” The comments have sparked a heated debate, splitting fans into passionate camps—those who agree with her stance and those who think she went too far.
The Statement That Started It All
During a candid Q&A session with her fans late last night, Bunnie didn’t hold back. When asked about her favorite jeans brands, she jokingly ruled out American Eagle, before launching into a more serious criticism:
“I don’t care how much money they would offer me—American Eagle could write me a blank check, and I’d still say no. That Sydney Sweeney campaign? It’s disgusting. It’s meant to divide people, and I want nothing to do with that kind of marketing.”
The remark quickly went viral, with clips circulating across TikTok, Instagram Reels, and Twitter (now X). Within hours, hashtags like #BunnieXO and #AmericanEagleBoycott began trending.
The Campaign in Question
American Eagle’s latest campaign starring Sydney Sweeney was meant to target younger audiences with a bold, unapologetic style message. However, critics say the campaign’s imagery and tone alienate certain groups of consumers, and some have accused it of pushing unnecessary social agendas.
While American Eagle has yet to respond directly to Bunnie’s remarks, marketing analysts believe the brand will likely release a public statement soon, given the attention this controversy has attracted.
Fan Reactions: Praise and Pushback
The public’s reaction to Bunnie’s comments has been a mixed bag:
-
Supporters applauded her for speaking her mind, saying she’s a rare celebrity who won’t compromise her values for a paycheck. Many fans praised her authenticity, pointing out that Bunnie has built her own brand by being unapologetically herself.
-
Critics argued that her comments were unnecessarily harsh and could hurt people who work for American Eagle or who love the brand. Some accused her of trying to stir drama for attention.
On TikTok, one supporter wrote:
“Finally, someone says what we’re all thinking. Good for Bunnie for standing up to big brands.”
Meanwhile, a detractor posted on X:
“This is over the top. She could have simply said she prefers other brands without trashing a campaign.”
Jelly Roll’s Response
Jelly Roll, known for his down-to-earth demeanor, briefly addressed the topic on his own Instagram Stories, smiling and saying:
“Y’all know my wife—once she’s got something to say, there’s no stopping her. I just love her honesty.”
He didn’t explicitly comment on the campaign or the brand, but his supportive tone left little doubt that he stands by Bunnie’s right to speak her mind.
Bigger Picture: Celebrity Influence on Brand Image
This incident highlights a growing trend—celebrities openly rejecting or criticizing brands they feel don’t align with their values. In the age of influencer marketing, one outspoken comment from a public figure can sway consumer opinion almost overnight.
Social media marketing expert Karen Torres explains:
“Brands spend millions crafting their image, but in 2025, one viral video can undo months of work. Consumers now expect authenticity from both brands and influencers, which means controversy can be a double-edged sword.”
What Happens Next?
It’s unclear whether American Eagle will address Bunnie XO’s remarks directly. However, with Sydney Sweeney continuing to promote the campaign and the controversy still gaining traction, the brand may find itself navigating tricky PR waters in the coming weeks.
For Bunnie, it’s unlikely she’ll walk back her comments—if anything, her bold stance may strengthen her connection with fans who value her outspokenness. Whether it leads to a larger conversation about marketing ethics or fizzles out as another short-lived social media storm remains to be seen.
In Summary:
-
Bunnie XO declared she would never wear American Eagle jeans or accept a sponsorship from the brand.
-
She called the Sydney Sweeney campaign “disgusting and divisive.”
-
Fans are sharply divided, with some praising her honesty and others criticizing her tone.
-
American Eagle has yet to comment, but industry experts say the controversy could impact brand perception.
One thing is certain: Bunnie XO’s words have added yet another layer to the ongoing debate about celebrity influence, brand values, and the power of speaking one’s truth—no matter the cost.
