Beyonce is adding on to her extensive business resume – this time with a new haircare line.
The Drunk in Love hitmaker, 42, announced on Tuesday that she will be releasing her new line, CÉCRED, on February 20.
To mark the occasion the superstar shared a nostalgic clip from a projector set up against a screen that showed glimpses from her mom Tina Knowles‘, 70, Headliners salon in Houston, Texas, which she opened back in 1990.
The video also showed glimpses of Beyonce — whose husband Jay-Z, 54, recently hit out at the Grammys for not honoring her with the Album Of The Year award — and a number of people getting their hair done.
‘Hair is sacred. The journey begins Feb 20,’ the star wrote in the caption.
Beyonce is adding on to her extensive business resume – this time with a new haircare line; Pictured at the Grammys in 2021
The Drunk in Love hitmaker, 42, announced on Tuesday that she will be releasing her new line, CÉCRED, on February 20
To mark the occasion the superstar shared a nostalgic clip from a projector set up against a screen that showed glimpses from her mom Tina Knowles’, 70, Headliners salon in Houston, Texas, which she opened back in 1990
She also included a link to CECRED.COM, which asks fans for their email so they can receive updates on the line.
Her 319M followers quickly took to the comments, thrilled with the announcement, though some of them worried the new venture would distract her from releasing a visual album to her last record Renaissance.
‘Ima just assume the live album is inside the box of shampoo,’ one jokingly wrote.
‘Not the visual I was expecting,’ another wrote.
Others joked about Beyonce cutting into their budgets.
‘Yonce girl my pockets are tired!! But I’ll figure it out per usual,’ another one added.
‘Me: I’m gonna stick to my budget this time. Beyoncé:’
Beyonce has previously shed light on performing at the salon in the past as she and girl group Destiny’s Child famously worked at a salon in their iconic music video for 1999 smash-hit Bills, Bills, Bills.
Beyonce honored her mom in the touching promo, after previously sharing Tina inspired the new venture
Another part of the clip seemed to show Tina and little Beyonce
The video also showed glimpses of Beyonce and a number of people getting their hair done
‘Hair is sacred. The journey begins Feb 20,’ the star wrote in the caption
The star previously teased the line last year.
‘How many of ya’ll knew my first job was sweeping hair in my mama’s salon?’ she wrote in a note on Instagram.
‘Destiny’s Child got our start by performing for clients while they were getting their hair done.’
‘I was exposed to so many different kinds of entrepreneurial women in her salon.’
‘I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women.’
‘Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.’
Along with the meaningful message she shared a snap of herself curling her hair while sitting at her vanity.
In front of her were a number of bottles with different lotions featuring homemade labels – seemingly the prototypes for her haircare line.
The star previously teased the line last year, sharing a snap of herself curling her hair. In front of her were a number of bottles with different lotions featuring homemade labels – seemingly the prototypes for her haircare line
‘How many of ya’ll knew my first job was sweeping hair in my mama’s salon?’ she wrote on Instagram, explaining how Tina inspired her to carry the legacy of helping other women
She also added a younger image of herself getting her box braids curled at the ends, where she looked nearly identical to her daughter Blue Ivy, 12
Beyonce and her mom (pictured) previously launched the clothing line House of Deréon together in 2006. House of Deréon unofficially closed house in 2012
She also added a younger image of herself getting her box braids curled at the ends, where she looked nearly identical to her daughter Blue Ivy, 12.
Beyonce and her mom previously launched the clothing line House of Deréon together in 2006.
The line was inspired by three generations of women in their family, and named after Beyoncé’s maternal grandmother, Agnèz Deréon.
House of Deréon unofficially closed house in 2012.
