Cristiano Ronaldo shows off his exquisite $20 million Jacob & Co. watch. during the event in Saudi Arabia

Brand ambassador Cristiano Ronaldo attended the grand opening of luxury watch and jewelry company Jacob & Co.’s largest-ever store in Saudi Arabia, where he showed off his newest wrist candy.


The Portuguese soccer star, who attended the store’s opening celebration in Riyadh last week, shared a picture of his emerald-colored gift on Instagram. Additionally, he shared a picture of himself with Jacob Arabo, the owner of a global luxury company.

Ronaldo is featured on four new watches, the latest being the “Heart Of CR7 Baguette” model. At $117,000, it features a colored crown, a bezel encrusted with diamonds, and a picture of Ronaldo behind one of the two pillars.

 It also has a sapphire crystal caseback with an image of Ronaldo in his lucky number 7 jersey and a skeleton barrel cover designed like a soccer ball. Ronaldo is obviously no stranger to the brand; he was given another Jacob & Co watch that had hundreds of brilliant green stones in it.

Situated on Olaya Street, a major artery in Riyadh, the new 220 square meter (2,400 square foot) Jacob & Co store spans this area. 

This year, there will be the launch of at least ten new stores, including ones in Mumbai, Hong Kong, Macao, and Saudi Arabia.

Ronaldo is reportedly now a part of the brand-new Saudi Pro League, which is also vying for the services of another well-known football player. The greatest wage in football history, $400 million, would go to Lionel Messi to play for the league (Ronaldo reportedly receives around $200 million).

Robb Report covered another incredible product from Jacob & Co. in March: a $20 million watch with a yellow diamond made for billionaires. Messi might sign the outrageous contract first if it comes to pass.