Georgina Rodriguez, an Argentine model who currently resides in Saudi Arabia, has been appointed as the new worldwide ambassador for Elisabetta Franchi, an internationally renowned Italian luxury label.   

Rodriguez, who is a regular fixture in Riyadh ever since he moved to the Saudi Pro League, is featured in the most recent campaign for the label. Rodriguez is the boyfriend of Cristiano Ronaldo, a celebrity football player from Portugal.  

“For the first time in the history of the fashion house, Elisabetta Franchi has tapped an international name as the chosen brand ambassador: Georgina Rodriguez,” read a post on the label’s official Instagram page.

“The fashion house added that Georgina Rodriguez, who was photographed by Nima Benati, is the ideal protagonist of an individual and stylish narrative. This narrative is open to external, aesthetic influences, different cultures, and new vibrations that serve as the fil rouge running through the Spring-Summer 2023 collection,” the fashion house said.  

“Georgina has always come across as a woman aligned with my world and is the perfect representation of those who wear my creations,” the designer stated in a statement that was distributed to the public. “Self-awareness, a strong but always refined sensuality imbued with a touch of international sophistication – these are the brand’s values as interpreted by Benati, who succeeded wonderfully in capturing all the power of Georgina Rodríguez’s distinctive features and expressiveness.”