Professional athletes have long ventured into business endeavors beyond the court, but Stephen Curry’s expanding empire is rewriting the playbook. At 35, Curry has emerged as a multifaceted entrepreneur, seamlessly blending his on-court prowess with off-court ventures that span various industries.

“He’s a point guard on and off the court,” says Erick Peyton, co-founder and co-CEO of Unanimous Media, Curry’s Hollywood production company. “A point guard is the captain on the floor, able to take the shots or give up the ball, and that’s exactly what Stephen’s ability is within the business.”

From Unanimous and Underrated Golf to Thirty Ink, which includes ventures like the Underrated Basketball tour and the bourbon brand Gentleman’s Cut, Curry’s portfolio reflects his diverse interests and strategic approach. The intentional spelling of “Ink” with a “k” nods to his jersey number, showcasing his commitment to crafting his own narrative.

While Curry’s upbringing may not fit the typical rags-to-riches story—being the son of former NBA player Dell Curry afforded him advantages like money, connections, and access to the game—his journey is marked by a relentless pursuit of excellence fueled by a sense of being consistently underrated.

“I’m extremely grateful to have been blessed with those things,” Curry acknowledges. “But at some point in anybody’s life, I don’t care what demographic you come from, you’ve probably felt underrated. And changing that to make it a badge of honor is what inspires the work that comes behind it.”

Indeed, Curry’s brand is built on more than just basketball prowess; it’s anchored in a mission to defy expectations and uplift others. The concept of being underrated serves as both personal motivation and the driving force behind his business endeavors.

While there was no singular moment of epiphany, Curry’s vision has crystallized over the years, culminating in a billion-dollar business empire that reflects his values, ambitions, and relentless pursuit of success.

In a world where athletes are often defined solely by their on-court achievements, Stephen Curry stands out as a true point guard of business, orchestrating a winning game plan that transcends the confines of the basketball court.