The 2024 Super Bowl ended on the morning of February 12 (Vietnam time) when The Chiefs defeated the San Francisco 49ers. Every year, the Kansas City football team has received a lot of attention from American football fans. But this year, that interest is even greater when they have a very special fan, Taylor Swift.
The reason the 34-year-old superstar is interested in The Chiefs is because her boyfriend – Travis Kelce is currently wearing the captain’s armband. After the Super Bowl ended, this couple once again became the center of attention with a sweet lip-lock in the middle of Allegiant Stadium in Las Vegas.
In the article “Will Taylor Swift make it to the Super Bowl after The Eras Tour in Japan?” posted on Labor, the influence of the “1989” superstar was clearly felt before the NFL’s biggest game. However, the closer it was to the time The Chiefs took the field, the owner of four “Album of the Year” Grammy awards showed how much of an impact she had created. According to a Seton Hall University poll, about 21% of Americans said they are interested in the Super Bowl because they or their family members want to see Taylor Swift present in the event.
Since announcing her relationship with boyfriend Travis Kelce, images of Taylor Swift have appeared frequently with The Chiefs in particular and the NFL award system in general. The owner of the hit “Cruel Summer” was identified by The Athletic as creating greater attraction than ever for rugby, which is the pride of American sports.
Associate Professor Peter Cohan at Babson University said that Taylor Swift’s The Eras Tour (ongoing) is expected to earn her up to 4.1 billion USD after ending, becoming a high-grossing tour. highest revenue in history. The American Pop/Country superstar just completed a tour in Japan before the Super Bowl. According to USA Today journalist Bryan West, thanks to these shows, the Japanese economy earned an additional 228 million USD.
According to Nielsen statistics, the number of viewers for all NFL matches this season has increased by 7%, a record number in the league’s history. Of the 7% increase, there were 8.1% of female viewers aged 12 – 21 (who are considered not interested in sports). They watch NFL and The Chiefs matches for the sole reason of wanting to see Taylor Swift appear. According to Apex Marketing, Travis Kelce’s girlfriend has created $331.5 million in brand value for The Chiefs and the NFL.
Similar to Taylor Swift, the greatest player of all time – Lionel Messi also created a huge effect since choosing Inter Miami as the place to join after leaving PSG. If the NFL gets a boost from Taylor Swift, MLS also enjoys many commercial benefits when Messi appears. Wherever this duo goes, profits and financial flows will follow them.
According to Associated Press, M10 sold more jerseys than any other team in just 24 hours after signing with David Beckham’s team. As for Travis Kelce, his jersey sales increased 400% after Taylor Swift appeared for the first time to cheer on The Chiefs.
After the introduction of Messi, all Inter Miami matches were sold out before the ball kicked off. Even in November 2023, this team said that tickets for next season’s home matches were completely sold. Some stands have doubled ticket prices but that doesn’t matter.
Seeing Messi’s huge influence, Apple signed a photo sharing contract with MLS. Since then, the number of subscribers to their MLS Season Pass service has increased greatly on the Apple TV platform. With Inter Miami alone, the club’s valuation has increased from 600 million to 1 billion USD in February 2024.
Although it also helps American sports brands such as MLS and NFL increase in value. However, the influence of Leo Messi and Taylor Swift is different in nature. Without Messi, MLS is still quite flat compared to the NFL, NBA or MLB. As for the NFL, without Taylor Swift, this is still a very prestigious tournament and has huge commercial value. Leo Messi has a connection to the whole tournament as he directly plays on the field, while Taylor Swift only creates more effects when her boyfriend is a player playing in the NFL.
From there, the problem for the NFL is how to maintain the current skyrocketing momentum if unfortunately Taylor Swift no longer appears. As for MLS, keeping Messi is mandatory. They even need to think of ways to attract other superstars to play football in America, Ronaldo is the most typical example.
