In a heartfelt new video, YUNGBLUD opened up about an emotional encounter with a young fan named Reuben during a recent meet-and-greet. Reuben, who has been struggling at school because of his appearance, became the centerpiece of YUNGBLUD’s powerful message about individuality and acceptance.

The British rocker told Reuben — and his wider community — that people often try to hurt others because they are “scared of imagination” and “afraid of individuality.” He explained that the very essence of YUNGBLUD is not just about being accepted, but being loved for exactly who you are.

YUNGBLUD described his fanbase as a diverse community that welcomes “any gender, any color, anyone you want to be.” He expressed pride in witnessing this family and culture grow stronger every day, united by the shared spirit of belonging.

Closing his message, YUNGBLUD hoped Reuben’s story would serve as a symbol of what the YUNGBLUD community truly stands for — a culture of people coming together daily to find a place where they truly belong.

The video has resonated deeply online, with fans praising the singer’s authenticity and the empowering message at the heart of his artistry.