The Ascendance of LeBron James: Surpassing Curry in NBA Season Jersey Sales Signals a Shift in Fan Preferences

The NBA’s highly anticipated All-Star game is fast approaching, and as the excitement mounts, fans are showing their support for their favorite players by purchasing their jerseys. Leading the pack in popularity are basketball superstars Stephen Curry, LeBron James, Giannis Antetokounmpo, Luka Doncic, and Kevin Durant, whose jerseys have been flying off the shelves.

The NBA and NBA Players Association have recently disclosed the top-selling player jerseys for the 2022-2023 NBA season. These rankings have been compiled by analyzing the sales data from NBAStore.com.

Stephen Curry has reclaimed his position as the highest-selling jersey in the league, a title he last held during the 2017-2018 season. LeBron James follows closely in second place, with Giannis Antetokounmpo securing the third spot. Luka Doncic is in fourth place, while Kevin Durant completes the elite list as one of the top five jersey sales leaders this season.

The Los Angeles Lakers are currently leading the pack when it comes to selling NBA team merchandise. According to both the NBA and NBAStore.com, the Lakers remain the top franchise in terms of sales. Following closely behind are the Golden State Warriors in second place, followed by the Boston Celtics in third. The Milwaukee Bucks secure the fourth spot, while the Chicago Bulls round out the top five.