In a surprising twist that’s left fans and advertisers stunned, Ohio State University has reportedly rejected a major Tesla ad proposal pitched directly by tech mogul Elon Musk. The proposed campaign was set to debut at Ohio Stadium during the Buckeyes’ opening game this fall. But despite its multimillion-dollar offer and futuristic concept, the deal was abruptly shut down.

Sources close to the university say Musk himself was personally involved in the negotiation, hoping to make Tesla the first-ever electric vehicle brand to sponsor an NCAA football field on that scale. The pitch included LED drone shows, on-field branding, and even limited edition Tesla giveaways for fans. Yet, according to those familiar with the talks, Ohio State’s leadership was “deeply uneasy.”

What turned them off? Head coach Ryan Day reportedly gave the final word that stopped the deal in its tracks. In a closed-door meeting with the athletic department, Day said: “This stadium isn’t a billboard. It’s a battlefield. We play for pride, not promotion.”

His remarks were met with a standing ovation from key university figures, including longtime boosters. One university source commented, “You could feel the room shift. Day reminded us what Ohio State football is really about.” The Musk proposal, while dazzling, seemed to violate a sacred unwritten rule—keep commercialism out of the heart of tradition.

Social media quickly exploded with mixed reactions. Some praised Day’s bold stance, calling him “a rare coach who won’t sell out for the highest bidder.” Others argued that Ohio State missed out on a massive financial opportunity and a chance to modernize their image.

Musk, true to form, responded cryptically on X (formerly Twitter): “Some institutions fear the future. We’ll build our own stadium.” He later liked several memes comparing Ohio State to Blockbuster Video—a dig at resisting innovation.

But insiders say Ohio State’s decision is final—for now. “We’re not anti-tech,” said one board member. “We just won’t let anyone—no matter how rich or famous—rewrite who we are.”

Whether Musk will try another angle remains to be seen. But one thing’s certain: Coach Ryan Day just turned down Silicon Valley’s most powerful man—and reminded the world that not everything can be bought.