💥 BREAKING NEWS: Jannik Sinner Grants Retirement to Parents After Signing $285 Million Advertising Deal

By Global Sports Journal – July 20, 2025

In a moment that captured the hearts of millions around the world, Italian tennis superstar Jannik Sinner has made headlines not just for his achievements on the court—but for an act of profound gratitude off it.

Shortly after signing an astonishing $285 million advertising contract with a major international brand, Sinner announced that he is “officially granting retirement” to his parents, Johann and Siglinde Sinner, who spent their lives working as a chef and waitress in the small village of San Candido in northern Italy.

“I’m doing all this for them,” Sinner said in an emotional press conference. “They’ve worked hard enough for me. Now it’s my turn to take care of them. It’s time they live in peace.”

The Deal of a Lifetime

The $285 million deal is believed to be the largest endorsement contract ever signed by a tennis player under the age of 25, surpassing even early deals made by legends like Roger Federer and Novak Djokovic. Though the company involved in the agreement has not been officially disclosed, insiders suggest it involves a 10-year global campaign with a luxury fashion and tech conglomerate.

This latest deal adds to Sinner’s rapidly growing net worth, which already includes partnerships with Rolex, Gucci, Lavazza, and Nike, among others. Forbes recently listed him as one of the “Top 5 Highest-Paid Athletes Under 25.”

From Humble Beginnings

Sinner’s rise to superstardom is one of tennis’ most compelling stories. Born in 2001 in the mountainous region of South Tyrol, he initially pursued skiing before switching to tennis at age 13—a relatively late start for a professional athlete. His parents supported his career in quiet, humble ways: long road trips, working double shifts, and sacrificing personal comforts to fund his training.

“They never pushed me,” Sinner recalled. “They always let me decide. But they were always there—early mornings, late nights, win or lose. I owe everything to them.”

Today, the family’s sacrifices have come full circle.

“They Don’t Need to Work Anymore”

When asked how he broke the news to his parents, Sinner smiled:

“I called them the second I signed the contract. I said, ‘You can stop now. You’re officially retired. You don’t have to work another day in your life unless you want to.’ My mom cried. My dad just said, ‘I’m proud of you, son.’”

According to close friends of the family, Siglinde and Johann Sinner have always resisted luxury, choosing to live simply and stay grounded despite their son’s growing fame. But Jannik has reportedly already begun building them a modern eco-home near Lake Garda, with plans to fund their travel, health care, and personal hobbies.

“He’s not doing it for show,” said Riccardo Piatti, Sinner’s former coach. “He’s doing it because that’s who he is.”

A Symbol of the New Generation

At only 23 years old, Sinner has already won a Grand Slam, held the world No. 1 ranking, and become a national hero in Italy. But what sets him apart—according to fans and critics alike—is his humility, work ethic, and sense of responsibility.

In a time when fame can easily overshadow values, Sinner’s decision to prioritize his family has sparked admiration from fellow athletes and fans worldwide. Social media erupted in praise after his quote went viral:

“I’m not doing this to be famous. I’m doing it so my parents can finally rest. That’s what success means to me.”

A New Chapter Ahead

This historic contract will likely define the next decade of Sinner’s career—not only in terms of finances but also in global influence. He is expected to be the face of multiple international campaigns, and sources say he is also preparing to launch a foundation for young athletes from low-income backgrounds, inspired by his own journey.

When asked what’s next for him, Sinner answered without hesitation:

“I’m focused on winning more Grand Slams. But beyond that, I just want to give back. First to my family. Then to others who need it.”

Legacy in the Making

As the sports world watches Jannik Sinner break records and rewrite history, his latest move reminds us of something deeper: true greatness isn’t just measured in trophies or millions, but in how we treat the people who helped us get there.

Jannik Sinner may be the face of modern tennis, but today, he’s also the symbol of something even bigger—a grateful son, a grounded man, and a rising legend with his heart in the right place.