Rachel Maddow Takes on Her Own Network, Calls Out MSNBC Over Firing of Non-White Hosts: “I will tell you it is also unnerving to see that on a network where we’ve got two

Rachel Maddow Criticizes MSNBC for Firing Non-White Hosts, Hints at Independent News Network

Maddow’s On-Air Rebuke Shocks MSNBC Viewers

Rachel Maddow, MSNBC’s highest-rated anchor, stunned audiences during a Monday night broadcast of The Rachel Maddow Show by publicly criticizing her network’s decision to cancel shows hosted by non-white anchors. She specifically highlighted the termination of Joy Reid’s The ReidOut and Alex Wagner’s Alex Wagner Tonight, noting that both non-white primetime hosts were losing their shows, alongside weekend host Katie Phang. Calling the move “indefensible,” Maddow expressed deep concern over the network’s diversity priorities, stating, “That feels worse than bad, no matter who replaces them.”

Emotional Farewell to Joy Reid

Maddow’s critique came hours after she appeared on Reid’s final broadcast of The ReidOut, where she joined colleagues Nicolle Wallace and Lawrence O’Donnell in an emotional tribute to Reid. “I have so much more to learn from her. I do not want to lose her as a colleague here at MSNBC, and personally, I think it is a bad mistake to let her walk out the door,” Maddow said, emphasizing her deep respect and affection for Reid. The cancellation, part of a broader programming overhaul led by new MSNBC president Rebecca Kutler, has sparked internal resistance and public backlash.

Staff Layoffs Add to Network Tensions

Beyond the cancellation of shows, Maddow condemned MSNBC’s handling of behind-the-scenes staff, with dozens of producers and crew members from her show and others facing layoffs or being asked to reapply for new roles. She described the process as “inefficient” and “unnecessary,” arguing it undermines morale and makes MSNBC feel like an unstable workplace. The staff cuts, which affect shared employees across The Rachel Maddow Show and Alex Wagner Tonight, are part of a larger restructuring as MSNBC prepares to spin off from NBCUniversal into a new entity tentatively called “SpinCo.”

Diversity Concerns Spark Broader Debate

Maddow’s pointed remarks about the removal of MSNBC’s only two non-white primetime hosts—Joy Reid and Alex Wagner—have ignited discussions about diversity in mainstream media. She noted that Katie Phang, a Korean-American weekend host, is also losing her slot, further highlighting what she called an “unnerving” pattern. Social media posts on X amplified the controversy, with some users praising Maddow’s courage while others accused the network of systemic bias.

Programming Overhaul and Ratings Woes

The cancellations are part of MSNBC’s strategy to address a significant ratings drop, with primetime viewership falling 57% in the 25-54 demographic post-election, according to Nielsen Media Research. Reid’s The ReidOut lost nearly half its audience since Trump’s re-election, prompting the network to replace her slot with The Weeknight, hosted by Symone Sanders-Townsend, Michael Steele, and Alicia Menendez, while Jen Psaki takes over Wagner’s former time slot. Despite these changes, Maddow’s show remains a ratings powerhouse, often outperforming competitors like Fox News and CNN in key demographics.

Maddow’s Temporary Return to Weeknights

To cover the first 100 days of Donald Trump’s second presidency, Maddow returned to hosting five nights a week, a schedule she will revert to Mondays only after April 30, 2025. Her temporary full-time presence has boosted MSNBC’s ratings, with her show being the only non-Fox program in the top 15 cable shows for early 2025. However, her return to a lighter schedule has raised concerns about the network’s ability to maintain viewership without her nightly presence.

Rumors of an Independent News Network

In late June 2025, unverified claims surfaced on social media platforms like Facebook, alleging that Maddow was in “secret talks” to launch her own independent news network to escape corporate control. Snopes debunked these rumors, labeling them false and attributing them to clickbait articles on questionable websites. Despite the lack of evidence, the speculation reflects Maddow’s frustration with MSNBC’s direction and her influence as a media figure capable of driving significant change.

Industry Context and Future Uncertainty

MSNBC’s upheaval comes amid broader media industry challenges, with outlets like CNN, The Washington Post, and HuffPost implementing layoffs to address declining ratings and revenue. The network’s impending split from NBCUniversal adds further uncertainty, as it transitions to a standalone entity under new leadership. Maddow’s critique underscores deeper questions about how media companies prioritize talent and diversity during times of financial and structural strain.

Maddow’s Legacy and Influence

As MSNBC’s most influential anchor, Maddow has shaped the network into a progressive powerhouse since joining in 2008, earning multiple Emmy Awards and a Grammy for her audiobook Blowout. Her ability to drive national conversations, coupled with her podcast ventures and best-selling book Prequel: An American Fight Against Fascism, makes her a formidable figure in journalism. Her public rebuke of MSNBC signals a commitment to advocating for colleagues and challenging corporate宣